Services Summary
Search Engine Optimization
Search engine optimization (SEO) delivers high-volume qualified traffic to your website by moving your website listings to high placement (rank) on the search engines. To accomplish this we identify specific phrases that people enter into search engines to search for your products and services, perform extensive research to learn about the subject, and write focused informative content for your website that not only attracts qualified visitors but is also designed to convert those visitors into clients. At every step of this process you are in control; you determine which search phrases to concentrate on, you determine the theme of each page, and you can revise/approve the final optimized page content.
Pay-Per-Click
Pay-Per-Click (PPC) is a way to gain immediate visibility for your website and rocket to the first page of major search engines. To accomplish this you pay for top visibility. In this model you bid on search phrases, set a maximum per-click dollar amount, and a maximum daily budget. When someone clicks on your 'sponsored' ad, you are charged the bid amount and they are delivered to your website. While not as effective or cost-effective as SEO, PPC is a great way to gain immediate visibility and to precisely control the traffic to your website. We can either provide you with the tools and training to set up your own PPC campaigns or we can perform them for you.
Search-Friendly Design
Designing your website to encourage both search engine visibility and ease-of-use can greatly benefit both your visitors and your rankings on search engines. We can help design your website, re-engineer an existing website, and act as consultants to your website developer.
Website Performance Tune-Ups
Website Performance Tune-Ups multiply your visibility and website traffic even further. This service is performed in conjunction with SEO campaigns to gain the maximum impact. Tune-Ups are great cost-effective ways to multiply the impact of an SEO campaign. During a Tune-Up we utilize the search phrase research from the SEO campaign to enhance the performance of the other, non-optimized, pages on your website.
Visibility Tools
Search engines reward you with even greater visibility if you have certain end-user-oriented software packages on your website. We can analyze the applicability of these tools for your website, discuss the benefits of each, install and configure these packages, and provide training for each.
Social Networking Marketing
Social Networking Marketing is a fast-growing and extremely under-utilized avenue that can attract thousands of visitors to your website. We can identify possible strategies to take advantage of this fast-growing opportunity and implement those strategies for the greatest results.
Internet Public Relations
One of the most powerful ways to establish yourself and your company as authorities on a subject is to be published on credible venues on the Web. We utilize our knowledge of subject matter, your audience, and Internet Public Relations to identify online venues in which to publish articles about your products and services and related topics. This is a great way to gain visibility, generate 'buzz' about your products and services, and help establish you and your company as authorities on those published subjects.
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