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eye 4 image provides services that cover a wide spectrum across the Internet, and we often perform as dynamic consultants, adapting your specific campaigns to meet your needs and the cost-effective strategies that work for the moment and long-term for your business and website.
We prefer to work closely with you to plan your online strategy, but we're also available for individual projects. In fact, that's how many of our clients start with us - a website, search engine optimization, an e-newsletter, or something else.
For many of our services it makes sense to have us do the initial work, but thereafter it's up to you. Would you rather have us train you so that you can do it yourself? Would you like us to do it for you? We like to tailor your campaign to take advantage of your strengths, desires, and availability. It's your call.
Here are a few specific disciplines that we are frequently asked about, but please be aware that the scope of our services greatly exceeds this list.
Search-and-Visitor-Friendly Website Design and Development
Websites are typically key to success online. Designing your website for ease-of-use and to encourage both search engine visibility can greatly benefit both your visitors and your rankings on search engines. We design and implement new websites, and redesign existing websites, and/or act as consultants to your website developer. Our goals include establishing emotional connections with your audience and improving your mission, whether that be sales, education, information, promotion, or simply to make everyday operations easier and more cost-effective. Our websites are each customized to your individual philosophy and ways of doing business, and are structured to integrate with your company lifestyle and strategies.
Social Network Marketing
Social Network Marketing is a fast-growing and extremely under-utilized avenue that can attract thousands of visitors to your website. Even more critical, social relationships are one of the most powerful tools for exciting people, helping frame the conversation, and spreading the word. We can identify possible strategies to take advantage of this fast-growing opportunity and implement those strategies for the greatest results. Elements include development of inclusive cross-channel strategies, examination of industry-specific and general social community websites for reach, philosophy, tools, viability, and synergy; blog development; blog relationship development; online news monitoring and program development; policy development, marketing plan integration, and much more.
Search Engine Optimization
One of the most cost-effective means of reaching new audiences, search engine optimization (SEO) delivers high-volume qualified traffic to your website by moving your website listings to high placement (rank) on the search engines. To accomplish this we identify specific phrases that people enter into search engines to search for your products and services, perform extensive research to learn about the subject, and write focused informative content for your website that not only attracts qualified visitors but is also designed to convert those visitors into clients. At every step of this process you are in control; you determine which search phrases to concentrate on, you determine the theme of each page, and you can revise/approve the final optimized page content.
Website Tune-Ups
Website Tune-Ups multiply your visibility and website traffic even further. This service is performed in conjunction with SEO campaigns to gain the maximum impact. Tune-Ups are great cost-effective ways to multiply the impact of an SEO campaign. During a Tune-Up we utilize the search phrase research from the SEO campaign to enhance the performance of the other, non-optimized, pages on your website. We can also increase page display speed, a growing factor in search ranking.
Mobile Services
A recent holiday shopper study found that 51% of consumers use their mobile phones in-store for comparisons, peer feedback, product information, and coupons. Let us help you sort out the complex array of mobile phone apps and services to find those that will work best for you, to develop strategies, and to help implement those strategies. From mobile websites to mobile apps, from the iPhone to Android, from product comparisons to coupons, we can help.
Electronic Newsletters
Electronic newsletters are a cost-effective tool that can energize a loyal base, reach out to casual clients to remind them that you exist or excite them about new innovations or applications of existing technologies and services, or connect with new audiences entirely. A focused newsletter can provide clear insight into subscriber preferences, increase sales, facilitate relationships, and help build a loyal following. We help with planning, scheduling, purposing, content development, implementation, and analysis.
Locals & Places
Many people find what they're looking for using the Locals. Locals integrate with many other tools such as video, graphics, and online maps. We can optimize your Google, Yahoo, and Bing accounts for the best visibility and connections with your audience.
Visibility Tools
Search engines reward you with even greater visibility if you have certain end-user-oriented software packages on your website. We can analyze the applicability of these tools for your website, discuss the benefits of each, install and configure these packages, and provide training for each.
Online Policy Development
Do you know what your staff writes on their own personal blogs or posts on their Facebook pages? Do you have parameters for content published on your website or blog? What happens when a board member sees a negative post from a customer? We can help you develop policies to help manage the conversation in a positive manner and to reassure your management and board members.
Online Reviews
Learn how to manage your reputation online through online reviews and profiles. We can help you architect the discussion online by providing positive incentives and information to your clients and customers.
Pay-Per-Click
Pay-Per-Click (PPC) is a way to gain immediate visibility for your website and rocket to the first page of major search engines. To accomplish this you pay for top visibility. In this model you bid on search phrases, set a maximum per-click dollar amount, and a maximum daily budget. When someone clicks on your 'sponsored' ad, you are charged the bid amount and they are delivered to your website. While not as effective or cost-effective as SEO, PPC is a great way to gain immediate visibility and to precisely control the traffic to your website. We can either provide you with the tools and training to set up your own PPC campaigns or we can perform them for you.
Social Advertising
Closely related to search engine Pay-Per-Click services, social advertising is a way to gain immediate visibility on social networks. We know the do's and don'ts of this new source of visibility.
Internet Public Relations
One of the most powerful ways to establish yourself and your company as authorities on a subject is to be published on credible venues on the Web. We utilize our knowledge of subject matter, your audience, and Internet Public Relations to identify online venues in which to publish articles about your products and services and related topics. This is a great way to gain visibility, generate 'buzz' about your products and services, and help establish you and your company as authorities on those published subjects.
Call eye 4 image today at 952-294-0945 to see how we can help turn your business into an Internet Powerhouse!
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eye 4 image
6795 Woodhill Trail
Eden Prairie, MN
55346
952-294-0945
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